How to do Website Video Production that brings in clients and sales……

Reading this article will give you the 5 key points to making your website video production work. I have personally worked with over 300 clients making video and find these essential each and every time.

STEP 1. Talk to your viewer as if they are a normal prospect...
When you talk to a new client, you don't stand and talk at them for 3 minutes straight, you ask questions, you pause while they think. 9 out of 10 sales website video productions have some talk AT you and run through company history and other usually irrelevant information. Your website video production need to picture in your mind when you talk to the camera, one prospect, or a small group of around 10 people, that are all loving what you are saying. This will totally change the tone of your website video production. David Letterman is a great example of this used effectively, he doesn't know you but he talks to you like you are his friend. Do the same when you talk to your audience, pause, smile and be friendly..

STEP 2. Use stills..........
They look great and when combined with audio talking it through they are very effective. PowerPoint presentations that are talked along to can be very effective at taking a prospect through a sales process. It's a great starting point. A great resource is www.website-video.com.au, they produce these website videos for you or can supply the logo animation/music templates for your own production.

STEP 3 Clearly define the purpose for the video...
You need to start by working out what is the purpose of the video, if it is to increase sales, then you need to work out where does your website video production fit in your sales funnel. Its only purpose is to advance to the next step. Usually that is to entice the viewer to put his email or phone number in to your lead capture page. Just put enough information to achieve this, which may be 1 minute long or it may be 25 minutes long.

STEP 4 Structure your video like a great News article...
Start talking with a Great Headline, then a sub headline, then drag in your reader with a story about a client, or an interesting benefit. Then expand on that leading towards the reason why they should take the next step in your sales process. Then put a call to action in , tell people what it is you want them to do next "fill out the inquiry form" or " call us and we will give you $100 for coming in to the store.."

STEP 5 Add some professionalism don't look like a home operator.....
You can achieve very effective sales closing and Google rank increases with Website Video Production, but if people see your production and think you are an amateur, then you have wasted your time. I recommend talking to www.website-video.com.au fro website video production, they are based in Sydney and can work with anyone around the world. You record your video on your webcam, or home camcorder. Digitize the footage, and then upload to you're your footage/voice over, and your stills/graphics in a PowerPoint presentation. Ask them to produce a great logo, supply some music, grade your footage, and add stills over the top. Ask them for a copy of there Lead Capture Page creation course, you will find it great if you are a pro internet marketer.

Enjoy the new sales your new website video will produce.
email me at michael@website-video.com.au

or go to website video production website